I got married. I planned a wedding.
And I watched two worlds talk past each other.
Every tool I found was built for one side. This one was built for both.
Every wedding tool picks a side.
We refused.
HoneyBook is for vendors. The Knot is for couples. Amorum is for the moment those two worlds actually have to work together.
our wedding day ✦
From the founder
When I got married, I thought I'd be great at planning a wedding. I'm a project manager — I live for a good kanban board. Instead, I spent months drowning in mismatched quotes, fragmented emails, and spreadsheets I built just to make sense of it all. If this was chaos for me, I couldn't imagine what it felt like for everyone else.
Something needed to be done.
That's why I built Amorum. Not to fix an industry — just to fix something that felt broken from both sides. Vendors deserve a better way to present their work. Couples deserve a better way to choose. And everyone deserves a little less chaos while planning one of the most important days of their lives.
Built on a few simple ideas.
These aren't just principles. They're the reason every feature exists.
01
Clarity is a competitive advantage
In a market where couples are overwhelmed by choices, the vendor who communicates most clearly wins — not the cheapest, not the most experienced.
02
Couples deserve to plan with joy
Wedding planning should feel exciting, not like a second job. Our tools are designed to reduce anxiety and increase confidence at every step.
03
Local first, always
We launched in Northern Virginia because we believe in building deep before going wide. Real relationships in a real market, not a race to scale.
Ready to be part of it?
Whether you're a vendor or a couple, there's a place for you here.